Es una marca trazada en construir una comunidad sonriente, que disfrutan de las cosas de alto valor emocional y de alta calidad humana.
Atentas y conectadas con la experiencia de vivir y valorar la naturaleza humana y el lugar dónde viven.
THE ROOTS
Since our beginning in 1993, we have been committed to develop the world’s best cycling garments made under the highest social and ecological standards. Focus on the road while we ensure you do your part for a greener and fairer world.
THE PEOPLE BEHIND
We are a family-run business and manage the company according to our sustainable values without obligations to investors. Starting as a small company we have grown rapidly in the last years yet we have always remained true to our values.
HOW WE CREATE OUR APPAREL
Naturally everyone should work in safe and healthy conditions. 100% of our products are developed and designed in Germany and 95% are produced in our own factory in Germany. A small part is produced in proven factories in Portugal and Turkey which meet our requirements. Merging design, main production and shipping in our factory in Germany, we can guarantee traceable supply chains and short transport distances. All our suppliers are based in Europe.
RESPONSIBILITY
We pride ourselves in working with providers that have the same mission. This is why we choose BlueSign, Oeko-Tex and Global Recycled Standard certified fabrics. They’re produced under socially fair production conditions which reflects the Biehler approach. When we can reintroduce a Biehler favorite and take it to the next level by making it more sustainable, we feel that we are fulfilling our purpose.
